About
Designer Asif Merchant has created niche in the fashion industry.Enjoy contrast
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read moreCREATIVE STYLE
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Asif Merchant
Synonymous with red carpet n bridal couture for men and women. Designer Asif Merchant has created niche in the fashion industry.Asif Merchant plunged into the fashion vanguard more than 3 decades back. Merchandiser for an Italian Fashion House that caters to iconic brands like Armani and Versace, he launched his label in 1995 and his collections never failed to stir harried fashion editors or fashion conscious clients, since. There was no looking back — his designs appeared on the cover of many magazines like Occasions Asiana Asian bride savvy women’s Era saheli and Femina, The Man, Women's Era and Filmfare. He styled Bollywood films and television serials when he was not showcasing his collections in London, Paris, Rome, Mauritius, Dubai, Belgium, Dhaka, Spain, Basel, Kazakistan, Amsterdam and of course India. He also showcased his collection in major fashion weeks in India n abroad What's more he's been styling for key catalogues and fashion brands' shows and campaigns. What's more the campaign he styled for Roopkala won 'Best Styled Campaign of the Year'.
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After checking out the collections, I understood why his ensembles continue to show up on the red carpet flaunted by none other than Priyanka Chopra, Mughda Godse and Prachi Desai. Tanisha Mukherjee Simran Kaur Mundi. Pooja chopra. Pooja Batra Lopa Mudra Raut. Hina khan. Manish raisinghani Urvashi Routella Terence lewis Hiten Tejwani. sunny singh Ameesha Patel Rimmi Sen Kainat Arora Nidhi Agarwal Zareenkhan Khan Sophie Choudhary Shamita shetty NAwab Shab Ejaz khan Aada Khan Riddhima pandit,nyra Banerjee,n much more Asif hasn't lost momentum and an easy glamour infiltrates his fusion bridal couture line. Primarily his focus is on fabrics with a lazor focus on texture and embroideries. For the middle East he focuses on accessory designing — a bit like abayas with a twist. Is it a wonder then that despite labels mushrooming on the fashion landscape, Asif Merchant continues to hit the right notes? He was closely associated with Femina Miss India and is designing the wardrobe for the winner of the pageant. Won prestigious luxury lifestyle awards Middle East n Africa 2016 under best designer brand category.
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Asif merchant known for mentoring upcoming talent in the industry. Associated with country best grooming n modelling Acadamy. Asif Trains n grooms corporate biggies N style their wordrobe he is also fashion consultant for brides n grooms n style them for their D day.
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Each outfit is handcrafted with luxurious fabric n embellished with intricately embroidered handwork giving it a global appeal. The brand specialise in bespoke men’s suits n jackets that emphasize fits n design for dapper sharp looks.
Modeling
Our Profesional Team
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Enjoy difference
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Enjoy difference
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Enjoy difference
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Fashion Shows
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Top Models
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Photoshooting
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Campaigns
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